We celebrate monthly givers—also known as recurring donors!

While the percentage of donors who are recurring has increased from 3.76% in 2019 to 6.23% in 2024, the percentage of new donors acquired as recurring has remained relatively constant at just under 2%.

🤝 Recurring donors are also retained at much higher rates. One year after acquisition, 90% of new recurring donors are retained compared to just 20% of new non-recurring donors.

💕 Plus! Recurring donors have a higher average donor value than non-recurring donors.